About Us

CITIZEN CHARTER - EXTERNAL SERVICES.pdf

I. Mandate

The Municipal Tourism Office of San Juan, Batangas shall serve as the primary office for planning, programming, coordinating, implementing, and regulating tourism activities within the municipality. It shall lead in the development and promotion of local tourism, in partnership with community stakeholders, local government units, and private organizations. The office is committed to fostering an appreciation of tourism’s vital role in creating employment, stimulating investments, and generating local income for the benefit of the people of San Juan.

II. Vision

To establish San Juan, Batangas, as a globally recognized, environmentally sustainable, and socially responsible tourism destination that fosters inclusive growth, generates meaningful employment, and ensures equitable distribution of benefits, contributing to a vibrant, progressive, and united community. III. Mission

III. Mission

The Municipal Tourism Office of San Juan shall spearhead efforts to encourage, promote, and develop local tourism as a key driver of socio-economic progress. It aims to enhance San Juan's identity as a premier destination, generating income and opportunities while ensuring that the benefits of tourism are shared equitably across sectors and communities.

IV. Service Pledge

We, the Municipal Tourism Office of San Juan, Batangas, pledge to:

Tourism Planning and Development. Craft strategic tourism plans and projects to promote San Juan as a hub of socio-economic and cultural growth.
Efficient Implementation and Coordination. Oversee and coordinate the execution of tourism initiatives, ensuring alignment with local and national priorities.
Collaborative Engagement. Work closely with local government agencies, community organizations, and private stakeholders to foster a unified approach to tourism development.
Promotion and Marketing. Develop and execute marketing campaigns to highlight San Juan’s unique attractions, including its natural beauty, cultural heritage, and vibrant festivals.
Visitor Facilitation. Ensure a welcoming and hassle-free experience for all visitors by improving access, simplifying regulations, and promoting hospitable practices.
Heritage Conservation. Advocate for the protection and preservation of San Juan’s historical landmarks, cultural assets, and natural environment to maintain their integrity for future generations. g) Safety and Visitor Assistance. Monitor and provide timely travel advisories to ensure the safety and enjoyment of residents and tourists.
Support for Local Enterprises. Encourage and assist local businesses in aligning their operations with tourism standards, fostering economic growth and job creation.
Quality Assurance and Standards. Uphold high standards of service and infrastructure in tourism-related establishments, ensuring an exceptional visitor experience.
Community Empowerment. Support and involve local communities in tourism activities to generate inclusive growth and shared prosperity.
Research and Innovation. Conduct regular research to understand trends, evaluate programs, and identify opportunities for growth and improvement in local tourism.
Sustainable Tourism. Promote eco-friendly and culturally respectful tourism practices that protect San Juan’s resources while enhancing its appeal. With these commitments, we strive to make San Juan a premier destination that celebrates its identity, fosters community pride, and delivers unforgettable experiences to all who visit.